Think Richly Design

Think Richly is home of brand & innovation consultant Rich Williams, who has 10+ years experience helping startups, SME’s, and non-profits ideate, strategise, and design more impacting and forward-thinking brands, products, services, spaces, and processes, with the aim of creating change through design. 

Think Richly embraces an iterative design thinking process that fuels creative problem-solving, identifies where and how you can improve your brand/service/concept/app/user experience etc, and leads you towards more human-centered, forward-thinking, sustainable, and adaptable solutions.

think richly design logo slogan ctr

Think Richly is the design thinking services and brand & innovation consultancy of Rich Williams, who has 10+ years experience helping SME’s, startups, non-profits, and individuals ideate, strategise, and design more impacting, sustainable, forward-thinking brands, apps, products, services, concepts, interactions, spaces, and processes.

Think Richly embraces an iterative design thinking process that fuels creative problem-solving, identifies where and how you can improve your brand/product/concept/user experience etc, and leads towards more human-centered, forward-thinking, adaptable, sustainable, and socially responsible solutions.

think richly design logo slogan ctr
Think Richly is the design thinking services and brand & innovation consultancy of Rich Williams, who has 10+ years experience helping SME’s, startups, non-profits, and individuals ideate, strategise, and design more impacting brands, apps, products, services, concepts, interactions, spaces, and processes that lead towards more human-centered, forward-thinking, adaptable, sustainable, and socially responsible solutions.

Think Richly Services

Sustainable Innovation

Sustainable Innovation

Problem-Solving. Future-Thinking.

Concepting. Disrupting. Problem-Solving. Future-Thinking Impact

As an innovation consultant, I’m an expert in implementing design thinking and other creative problem-solving techniques to create original, sustainable and forward-thinking concepts and solutions across an array of different areas, helping local SME’s, non-profits, startups, and individuals target and solve the right problems to move forward.
As an innovation consultant, I’m an expert in implementing design thinking and other creative problem-solving techniques to create original, sustainable and forward-thinking concepts and solutions across an array of different areas, helping local SME’s, non-profits, startups, and individuals target and solve the right problems to move forward.

CONCEPT dEVELOPMENT

Innovation Concept Development

I utilize a forward-thinking and adaptable approach that is Design 3.0 (what is 3.0?to helps clients handle ‘the complex, ambiguous phases at the beginning of the innovation process where uncertainty lies’.

Concept development helps clients ideate potential ideas around a target focus and brainstorm many possible outcomes, whether this be for developing business branding, product name, slogan, viral ad, or future-thinking ideas the world may need within your industry or interest.

I can work with you on your current idea/s to help you develop them, or initiate new ideas to fit your aim (or which arise from subsequent problem-seeking), whilst asking and promoting questions along the way to both pinpoint the most sustainable idea/s to focus on and to help you look at something in a new or different way.

PROBLEM-SOLVING

Innovation Problem Solving

Problem-solving is at the heart of good innovation. I’ll help you recognize and redefine problems, and to find the ‘right’ problem and process to focus on. 

This involves creating intentional, alternative, and sustainable solutions for both now, and to improve possible future scenarios. It aims to challenge convention and outdated systems in order to create more ethically and sustainably considered solutions than if we didn’t challenge at all.

Businesses of all sizes today need to concern themselves with the ‘wicked problems’ of today that affect us all, and I aim to help develop innovative solutions and perspectives to all sorts of organizational design, business, and marketing problems for local businesses, startups, and even for individual projects.

Get 1:1 or team creative problem-solving coaching that will help you think out the box.

SUSTAINABLE & ETHICAL

ethical innovation around the world 1

Most design agencies today focus on developing better user experience and/or a brand that stands out, but not on the forward-thinking considerations that will shape the needs of our fast-changing current (and future) world. 

When focusing on ethical consequences, sustainable growth, and future needs first, we can envision richer, improved ways of doing something, and then develop a better user experience within that.  

It’s now our social responsibility to design solutions that improve our health and humanity (less addictive games, more richer human experiences and future-proofed solutions), but which also still make your business more profitable. 

It’s also these human-centered, behavior-focused touches that people remember and will return for, especially for local SME businesses and startups.

Sustainable, Forward-Thinking Innovation Examples

Here’s some of the latest sustainable and ethical design thinking-led innovation projects I have worked on with a variety of clients.
NOTE: Click on the case study links below
Currently working on: a post-pandemic hybrid work-safe app, health scanner to remove food waste and improve health, digital wallboard for quotes
Richly Wills ‘Innovation’ Articles
NOTE: You will be taken to the Richly Wills side of the site when you select an article below.

UX & Service Design

UX & Service Design

Interaction. Experience. User Journey

Interaction. Experience. User Journey

This is the ‘experience’ side of design. Whether it be about the user’s experience at particular touchpoints, or how the whole system flows to create a better-integrated experience or system for all involved, I help clients understand and create integral user experiences, especially when utilised alongside innovation and branding strategy.
This is the ‘experience’ side of design. Whether it be about the user’s experience at particular touchpoints, or how the whole system flows to create a better-integrated experience or system for all involved, I help clients understand and create integral user experiences, especially when utilised alongside innovation and branding strategy.

USER EXPERIENCE (UX)

Richly-UX-Logo

Interaction and experience can be considered the heart of Design 2.0

User Experience (UX) is specifically about the human-centered psychology of interaction from understanding who the users are and emphasizing what their needs and feelings are, in order to create experiences that are more effective, enjoyable, relevant, useful and easier to use for the end user, whether it be with a product, service, space interaction, or a brand on the whole. 

Whilst UX is commonly applied to digital interactions today (with nearly 70% of users now research or connect online before going to a store), Think Richly considers the complete cross-channel interaction a user has with a product, service, or space both on and beyond the screen into the real world, at each main touchpoint that could affect their journey.

This could be making a checkout process faster, ensuring a brochure leads them to a website, the ease of using that website,  designing a car’s interior for a smoother transit, or a relaxing feeling within a cafe.

SERVICE DESIGN (SD & CX)

service design ux

Businesses often need to consider the flow of services and interactions for all stakeholders. Enter Service Design (SD).

Service Design envelopes Customer Experience (CX) and looks holistically at all the touchpoints a customer may have at different points of a journey with a product/service/brand (be it customer service, advertising, sales, marketing, brand, delivery etc.), but also extends further into the outward systems put in place, or in how business elements such as organizational design, personnel and business strategy affect the experience. 

For example, an airlines touchpoints may be company’s ads, the website, check-in desk, drinks trolley etc. – i.e. all part of the overall service for users and staff alike.

The essential aim is to uncover the needs of all the people who interact with a product/service/brand, involving them as part of the design process in order to make more effective decisions, from defining and targeting a particular focus or touchpoint to run iterative sprints on, to analysing user-tested feedback. 

UX PROCESS (UCD & HCD)

The-UX-Design-Thinking-Process-Clown

Each project starts with understanding users pain points and your brands aim, asking questions like ‘What issues or problem are you trying to solve to improve the experience for users?’, ‘Why are you the ones to solve it?, ‘How does it align with your core goals/brand values?’.

Research (focus groups, interviews, usability tests) then leads to journey mapping (crafting personas, user flows,  scenarios within that journey), which helps (re)define the key touchpoints in the journey (copy, site nav etc.) to focus on.

This leads to the back and forth iterative phase of ideation, prototyping, testing, redefining, and so on, until a decided outcome is ready to launch. 

The process may be user centered-design (UCD) to address the user’s problem, or a broader human-centered design (HCD) that concerns organizational or social SD aspects to address all stakeholder issues.  

Every projects process will be different but most will bring a mix of UI, IxD, UX and SD together in order to create a richer human experience for all. 

UX & Service Design Examples

Here’s some of the latest UX and SD projects I have worked on.
NOTE: Click on the case study links below.
Currently working on: a productivity app that brings safe challenges, a freelance cafe finding website experience
Richly Wills ‘Creativity’ Articles
NOTE: You will be taken to the Richly Wills side of the site when you select an article below.

Branding & UI Design

Branding & UI Design

Brand Identity. Strategy. Content

Brand Identity. Strategy. UI. IxD. Content. Web

This is all about the ‘visual communication’ side of design. With my combined experience as a brand consultant and a UI designer, I can help you both develop your brand identity, message and strategy, as well as help you create well-designed content to consistently match it.
This is all about the ‘visual communication’ side of design. With my combined experience as a brand consultant and a UI designer, I can help you both develop your brand identity, message and strategy, as well as help you create well-designed content to consistently match it.

BRAND CONSULTING

UI Design Branding

Visual communication (Design 1.0) has always been at the core of how Think Richly started and remains as important as ever, as a brand today needs to captivate a lot more than just eye-catching aesthetics, it needs to stand for trust, sustainability & vision too.

Effective branding all about emotion, connection, and purpose. It’s bringing people into being part of the brand experience, as well as helping you discover your unique voice.

As a brand consultant I aim to help you  define your goals, understand your target market, and develop a core brand strategy and identity that helps you stand out, carry your core message through, be future proofed (ideally), but also defines (or redefines) what your business is about and how you want to be recognised.

UI & INTERACTION DESIGN (IxD)

interaction-design-ixd-ui-ux

A good creative eye can take a desired message and turn it into a visually clear and ‘easy to digest’ brand identity or user interface design (UI), and make it a central part of the brand experience.

Think Richly doesn’t just consult, it also designs solutions to be good all-round experiences, and part of what makes a good UI design and UX seamlessly work together is the usability, accessibility, and interaction (IxD) between a device, product, or space and its user. 

Through good omnichannel (O2O) branding and design, a users interactive overall experience is subliminally made richer and easier to navigate.

I test this through low-fid wireframing and high-fid prototyping to gain a clear sense of what’s working before moving forward.

Web Design, Content & SEO

web copy seo

Most clients want to focus on having a good web presence today. After all, it is usually your main frontend window. 

I have past experience creating responsive CMS Wordpress websites for local SME’s and startups, all built to integrate a good UI design principles and UX experience. 

I created this site from scratch myself, which included everything from the design, brand, content copy, as well as the necessary speed, security and specific function plugin setups and management.  

Brand strategy can also go further into market analysis, content marketing and keyword research to ensure your on-page SEO requirements are set up optimally, so visitors find your website and choose you over the competition (I outsource work to specialists I know for this)

Branding, UI & Web Examples

Here’s some of the latest branding, UI & web projects I have worked on.
NOTE: This is just an overview of work types, click on the links below to see work examples.
Currently working on: a book cover design for VR futurist book, UI wireframing for a team collaboration app

About Think Richly

About Think Richly

Richly

About Rich Williams

I'm a multi-disciplinary, big picture thinker who fuses together psychology, design, and forward-thinking to build sustainable design thinking solutions that create positive impact. I believe unconventional, flexible, creative problem-solving gives us the toolkit our world needs to tackle all sorts of local and global issues (for both today and tomorrow), and as a consultant and coach I can help you or your team develop more creative, adaptable, forward-thinking solutions.

About Rich Williams

I'm a multi-disciplinary, big picture thinker who fuses together psychology, design, and forward-thinking to build sustainable design thinking solutions that create positive impact. 

I believe unconventional, flexible, creative problem-solving gives us the toolkit our world needs to tackle all sorts of local and global issues (for both today and tomorrow), and as a consultant and coach I can help you or your team develop more creative, adaptable, forward-thinking solutions.

About Richly Williams

Richly

I’m a multi-disciplinary, big picture thinker who fuses together psychology, design, and forward-thinking to build sustainable design thinking solutions that create positive impact. 

I believe unconventional, flexible, creative problem-solving gives us the toolkit our world needs to tackle all sorts of local and global issues (for both today and tomorrow), and as a consultant and coach I can help you or your team develop more creative, adaptable, forward-thinking solutions.

My experience and services to you

Over the past 15 years I’ve gained experience going from a freelance UI to UX to service designer, to an experienced innovation and brand consultant who can ideate or facilitate innovation, branding, and/or experience solutions for your business needs, or non-profits needs (via social innovation). 

As an innovation consultant my main role is to get your creative juices flowing (out of the same tried processes) to help you think differently and envision out-the-box solutions to problems (or opportunities) that support your business objectives in a new way, and as a brand consultant I can help you develop a core brand identity and strategy to define (or redefine) what your business is about. 

What’s the price for design and/or consulting work?

A lot of thought space always goes into my projects. I know my value and my experience, and what I can bring to the table is often a unique blend of creative vision, technical skills, and logical reasoning.

It’s hard to price a project upfront and it will generally require an initial consultation to gain a greater idea of your needs and the resulting costs. Note: Certain projects may also require outsourcing work to specialists within my network. 

Some projects will work out best for both the client and myself on an hourly rate (which is at least £50 an hour depending on the project), others will be on a project basis, and others a variation. Contact me today to discuss your needs

Richly Wills is a forward-thinking educational hub that helps its readers ‘create change’ through embracing daily mindset shifts to become flexible problem-solvers and changemakers, who are challenged to ‘get-out-the-box’ to tackle problems from a new direction, overcome conventional limitations, and seek to create sustainable solutions to humanity’s modern challenges.
Richly Wills is a forward-thinking educational hub that helps its readers embrace simple daily mindset shifts to become changemakers who can challenge problems from a new direction.